Monthly Artist Report · May 2026
Strong growth stalling at the follow-through — your reach is working, your conversion isn't.
You hit 47,200 monthly listeners this month — up 23% — but follower growth only moved 4%. Fans are discovering you and moving on. Your Melbourne ad campaign drove 38% of new listener growth. London is your fastest-growing market with zero activation. The opportunity gap is wide open.
MARA · Pro Plan
07 May 2026
Report #12
07 May 2026
Report #12
75
Artist Health Score
Good momentum — conversion gap is the priority
Up 8 points from last month. Growth is strong but follower conversion is pulling the score down. Fix that one thing and you're at 85+.
92
REACH
48
CONVERT
81
ENGAGE
74
REVENUE
The Numbers
vs April 2026
Monthly Listeners
47,200
↑ 23% +8,900
Best month on record
New Followers (Spotify)
+1,890
↑ 4% only
Listeners not converting
Total Streams
284k
↑ 19%
4 platforms combined
Fan Hub Captures
534
↑ 41%
127 this week alone
Growth Trend
Listener & Follower Growth — 12 Weeks
The gap between reach and followers is your core problem
Listeners
Followers
Platform Split
Where your streams are coming from
Top Tracks This Month
Full catalogue →
1
Hollow Ground
128.4k
ENGINE
2
Salt Water
99.8k
↑ GROWING
3
Curtain Call
64.2k
CATALOG
4
Glass Hours
41.5k
NEEDS PUSH
Campaigns That Ran
Manage campaigns →
Melbourne Regional Ad Campaign
4,200
New listeners
$0.28
Cost / listener
3.5×
ROI
PERFORMING
Merch Drop — Salt Water Tee
87
Units sold
$2,610
Revenue
16.3%
Conv. rate
STRONG
Spotify Playlist Submission — Hollow Ground
1/3
Placements
+6,400
Streams
—
Spend
1 PLACEMENT
Geographic Highlights
Full fan map →
Top Markets
🇦🇺
Melbourne
11.8k
+28%
🇦🇺
Sydney
11.2k
+8%
🇬🇧
London
6.6k
+41%
🇺🇸
Los Angeles
5.2k
+61%
🚀 Biggest Movers
Los Angeles, US
+61% MoM · 5,240 listeners · Never toured
London, UK
+41% MoM · 6,600 listeners · Never toured
Brisbane, AU
+33% MoM · 4,800 listeners · Superfan dense
⚠ Untapped Markets
London
6,600 fans · zero activation · $14k+ opportunity
New York
2,100 fans · zero activation
$26k+ total sitting idle
across 5 untoured markets
June Focus — What To Do Next
Priority 01 · Urgent
Fix the follower conversion gap
23% listener growth but only 4% follower growth means fans are discovering you and not committing. Run a superfan activation — direct email to your 124 detected superfans asking them to follow on Spotify and join your Fan Hub list.
→ Launch Superfan Activation
Priority 02 · Revenue
Activate London before it cools
London is up 41% with 6,600 fans and zero activation. Run a targeted regional ad campaign now while the algorithm is in your favour. Estimated return: $14k show + $2k merch.
→ Create London Campaign
Priority 03 · Maintain
Re-pitch Glass Hours to editorial
Glass Hours was released on a Tuesday (Grade: D timing) and never got editorial. It has the same sonic profile as Hollow Ground which landed a placement. Re-pitch it with corrected positioning.
→ View Pitch Strategy