Artist Intelligence Studio

Artists own
the music.
The platforms
own the fans.
Let's change that.

We connect to every data source your career generates and turn it into strategic direction — so you know exactly where to focus, when to activate, and how to build an audience that's yours.

Start a conversation See how it works
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Fan Intelligence
Streaming Analytics
Audience Activation
Revenue Strategy
Social Insights
Ticket Data
Superfan Scoring
Campaign Intelligence
Fan Intelligence
Streaming Analytics
Audience Activation
Revenue Strategy
Social Insights
Ticket Data
Superfan Scoring
Campaign Intelligence
Connected intelligence

We connect to every data source
your career generates.

Spotify. Socials. Ticketing. Merch. Email. Every platform you're already on — unified into one picture of your audience, translated into decisions you can actually act on.

GROUND WORK INTELLIGENCE STREAMING Spotify · Apple Music SoundCloud · Bandcamp SOCIAL Instagram · TikTok Facebook · X LIVE Ticketmaster · Humanitix MERCH Shopify · Bandcamp Direct Sales DISTRIBUTION DistroKid · AWAL TuneCore · CD Baby COMMUNITY Discord · Patreon Substack · Newsletter EMAIL Mailchimp · Klaviyo VIDEO YouTube · Vevo Twitch · Livestreams
Why it matters

The artists who own their fan data
win at every stage of their career.

10×
More spending
Superfans spend 10 times more than casual listeners — but you can't find them without your own data.
87%
Invisible revenue
87% of streaming revenue goes to the top 1% of artists. First-party fan intelligence is how everyone else competes.
3×
Release performance
Artists who time releases to their own engagement data see 3× better first-week performance than those who guess.
60%
Lower ad spend
Precision targeting from first-party fan data cuts paid social spend by up to 60% for the same reach and conversion.
7+
Platforms generating data you don't see
Every stream, follow, and ticket purchase generates intelligence about your fans. None of those platforms share it with you.
Stop leaving intelligence on the table.
Start a conversation
The problem

You're building an audience.
They're keeping the data.

7+
Platforms generating fan data you don't own
0
Of them tell you who your superfans actually are
$0
Value of data you can take if you leave a platform
100%
Of that changes when you start working with us
Spotify knows who your most loyal listeners are.
You don't.
Ticketmaster knows which fans travel to see you.
You don't.
Instagram knows exactly when your audience is most engaged.
You don't.
Your audience is their product.
Groundwork makes them yours.
What we do

Strategic intelligence for the direct relationship between artist and audience.

We aggregate the data you're already generating, connect the dots across every platform, and translate it into clear strategic direction.

01
⬡

Aggregate

Connect every platform you're already on. Spotify, socials, ticketing, merch, email — unified into one picture of your audience.

  • No new tools to learn
  • Works with what you already have
  • Set up in a single session
02
◈

Analyse

Identify your superfans, your highest-value markets, your best-performing channels — and the gaps you don't know you have.

  • Superfan identification and scoring
  • Geographic opportunity mapping
  • Engagement timing and patterns
03
◎

Advise

Clear, actionable direction. Not more dashboards. When to release, where to tour, who to target, how to activate your audience.

  • Release and campaign timing
  • Audience activation playbooks
  • Ongoing retained strategy
How it works

Two stages.
The first starts immediately.

We don't ask you to wait for a product to be built before you see value. Stage 1 delivers real strategic intelligence from day one, using the data you already have.

Stage 1 — Now

Intelligence Engagements

High-touch strategy sessions. We connect to your existing data, analyse what it's telling you, and deliver clear direction. No product build required.

Discovery Session
First look at your data landscape. What you have, what it means, where the opportunities are.
Artist Intelligence Report
Deep-dive fan analysis. Superfan profiles, geographic heat maps, engagement patterns, strategic recommendations.
Retained Strategy
Ongoing intelligence partnership. Monthly analysis, campaign support, and strategic direction as your audience grows.

Zero product build required. Revenue from day one. Stage 1 proves the model and funds Stage 2.

Stage 2 — Scale

Fan Hub Platform

A first-party data layer built for artists. Replace Linktree with a link-in-bio that actually captures fan data on every interaction — and feeds your intelligence picture automatically.

Artist Pulse
Public data snapshot — streaming, social, audience overview
Fan Hub
First-party tracking, fan profiles, link-in-bio
Fan Data OS
Full intelligence platform + retained strategy

Stage 1 generates the case studies. The case studies sell the platform. The platform scales what the consulting proves.

"Built for the direct relationship between artist and audience."

Groundwork — Artist Intelligence Studio

Get in touch

Ready to understand your audience?

We'll respond within 24 hours.
No obligation. No sales pitch.